Built for software that’s outgrown what it started as.
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You outgrew the system a founder or contractor built for you — and now it’s holding you back.
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The complexity you needed has turned into confusion, and your team feels it every day.
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AI has made “our software is dated” an urgent question: patch it, rebuild it, or reinvent it?
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You have developers, but no senior experience leadership to make the call.
How I work — Inventory, Analysis & Direction
I account for your whole system as it actually is: every screen, the real workflows, what’s used and what’s dead weight. You get a true map of your product — often for the first time.
I find the real problems beneath the surface complaints, prioritize them by impact, and give you the call: fix, rebuild, or modernize — including whether and where AI genuinely fits.
I steer the experience and product decisions as the plan gets built, keeping your goals and your users’ reality aligned while your engineers do the work.
Case Study 1
Legal Conversion Center
Problem
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Fragmented onboarding process using outdated systems
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200+ page website with inconsistent branding, messaging, and weak conversion
Solution
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Designed a web-based onboarding system that shifted data entry from staff to clients
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Rebuilt entire brand and website with clear messaging and conversion paths
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Integrated SEO and marketing systems
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Defined ICP and value proposition
Result
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Onboarding time reduced from 3 weeks → 2 business days
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45% increase in conversion rate
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16% increase in traffic
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Reduced operational overhead and increased billable capacity
Case Study 2
CasePocket
Problem
Early-stage SaaS product needed clear product direction, UX system, and market positioning.
Solution
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Defined product vision and user flows for legal intake automation
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Designed full UX system across onboarding, intake, and communication workflows
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Established pricing model, ICP, and go-to-market structure
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Built high-fidelity prototypes for rapid iteration and validation
Result
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Transformed concept into a structured, scalable SaaS product
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Enabled faster development cycles with clear UX direction
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Positioned product for market entry and growth
Case Study 3
CoutoCloud
Problem
Internal CRM and construction management system lacked structure, scalability, and mobile usability.
Solution
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Designed mobile-first project and dashboard experience
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Defined user hierarchy across executives, managers, and field workers
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Structured workflows for projects, scheduling, and communication
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Created scalable UX system for future SaaS expansion
Result
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Improved usability across multiple user types
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Increased operational clarity across departments
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Established foundation for scalable SaaS platform
Case Study 6
Omnitracs
Problem
59+ applications with inconsistent UX across logistics platform.
Solution
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Created unified UX strategy (Omnitracs One)
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Standardized design systems, labeling, and workflows
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Introduced entity-based architecture and global navigation
Result
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Simplified user experience across entire platform
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Reduced learning curve for new users
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Created scalable system for future features
"He turned a fragmented product ecosystem into a unified, usable experience."
Dawn Lein | Director of Product — Omnitracs (now Solera)
“Shanti quickly identifies what matters and delivers solutions teams can execute.”
Mazako Nagai | Director of Product — Omnitracs (now Solera)
Case Study 4
Walmart
Problem
Payroll and time tracking systems were complex, fragmented, and carried legal risk across multiple jurisdictions.
Solution
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Coordinated requirements across legal, product, and engineering teams
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Defined unified user flows across 12+ personas
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Designed high-fidelity prototypes to align stakeholders
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Simplified complex workflows into consistent patterns
Result
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Improved system clarity and usability across all user groups
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Reduced risk of compliance issues
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Enabled faster alignment across multiple product teams
“He aligned multiple teams and simplified critical workflows in a highly complex system.”
Carol Burley | Senior Product Manager — Walmart Global Tech
“He aligned multiple teams and simplified critical workflows in a highly complex system.”
Ritesh Gupta | Principal Product Manager — Walmart Global Tech
Case Study 5
American Airlines (Admirals Club)
Problem
Guest registration system was slow, confusing, and difficult to use in high-pressure environments.
Solution
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Conducted user research with frontline staff
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Simplified registration flows and interface
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Introduced scan-first workflows and mobile-first thinking
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Designed adaptive UI for different environments
Result
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Faster guest processing during peak times
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Reduced cognitive load for staff
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Improved overall customer experience
"Shanti brings clarity to complex product problems and drives real alignment across teams."
Kazavali Shaik | Senior Software Engineer / Technical Lead — IBM (American Airlines Engagement)
Case Study 7
Avaya
Problem
Sales teams struggled to find and use relevant sales materials efficiently.
Solution
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Designed intuitive content discovery and sharing system
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Created structured navigation aligned to sales workflows
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Introduced collaboration features (save, share, follow)
Result
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Reduced time spent searching for content
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Increased usage of sales enablement resources
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Improved sales team efficiency
"Shanti brings clarity to complex product problems and drives real alignment across teams."
Scott Lillage | Senior Director, Product & UX — Avaya
How It Works
Start small, no retainer required.
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You get me directly — no account managers, no handoffs, no bureaucracy.
Pricing Options
The System Map
A fixed-scope first step. I map your system and give you a true inventory plus a fixed quote for the Diagnostic. Credited toward the Diagnostic if you continue — so starting costs you nothing extra.
$4,500 · one week
The Diagnostic
The full audit and the plan: prioritized problems, the fix/rebuild/modernize recommendation, and a roadmap. Priced by system size, set during the System Map.
Fractional CXO
I stay on to steer the experience and product direction as the roadmap gets built. Monthly, three-month minimum.
From $8,000/month
Shanti played a key role in helping us navigate a highly complex, multi-team initiative at Walmart. He brought alignment across stakeholders, simplified critical workflows, and ensured that both user experience and business requirements were met. He’s someone you can trust to bring clarity and direction to challenging projects.
Carol Burley
Senior Product Manager — Walmart Global Tech
Shanti combines strong UX expertise with a deep understanding of real-world workflows. During our work with American Airlines, he helped redesign critical processes in a way that improved both efficiency and usability. He brings thoughtful solutions that balance user needs with business goals.
Kazavali Shaik
Senior Software Engineer / Technical Lead — IBM, American Airlines Engagement
Shanti is the kind of designer who operates at a much higher level than most. He brings strategic thinking, strong communication, and the ability to turn ambiguity into clear direction. Teams trust him because he not only delivers great work, but helps everyone around him make better decisions.
Rey Latham
Director of Experience Design — Projekt202 / Stellar
Shanti has a rare ability to connect product strategy with execution. At Avaya, he didn’t just design interfaces—he helped us think more clearly about how our products should work and how our teams should align. He consistently brought structure to complex problems and delivered solutions that made a real impact.
Scott Lillage
Senior Director, Product & UX — Avaya
Shanti brought clarity to a very complex product environment. He was able to take multiple systems, teams, and priorities and translate them into a unified user experience that made sense. His work helped simplify decision-making and created a much stronger foundation for the product moving forward.
Dawn Lein
Director of Product — Omnitracs / Solera
What stood out about Shanti was his ability to quickly understand both the business and the user. He doesn’t just design—he identifies what matters, prioritizes effectively, and delivers solutions that teams can actually execute. He was instrumental in helping us move forward with confidence.
Mazako Nagai
Senior Product Leader — Omnitracs / Solera
Shanti has a strong ability to break down complex systems and translate them into intuitive, scalable solutions. At Walmart, he helped drive alignment across teams while keeping a clear focus on usability and efficiency. His work had a meaningful impact on both the product and the way teams approached it.
Ritesh Gupta
Principal Product Manager — Walmart
Frequently Asked Questions
Should we rebuild our software or just fix it?
That’s exactly what the Diagnostic answers. Often a rebuild is the most expensive way to solve a problem that doesn’t need one; sometimes it’s the only honest path. The Inventory and Analysis make that call on evidence, not fear, before you spend six figures on engineering.
What is a fractional Chief Experience Officer, and when do I need one?
It’s a senior experience-and-product leader you hire part-time instead of full-time. You need one when your product has grown complex enough to hurt, but you don’t need — or can’t yet justify — a full-time executive at $200,000+ a year.
Do you do the engineering or build the AI?
No. I set the experience and product direction and specify what should be built, including where AI genuinely fits. Your engineers build it. I coordinate with them; I don’t replace them.
How much does it cost?
The System Map is $4,500 (credited toward the Diagnostic). The Diagnostic starts at $8,000, priced by system size. Fractional engagements start at $8,000/month.
How fast can we start?
The System Map is a one-week engagement, so you get a real picture of your system and a firm quote within days of starting.
Your software got you here. Let’s find out what gets you to the next stage.
Book A Call